- which paywall variant to render
- which offer emphasis to show
- which onboarding path to take
- whether a user is in a holdout group
Cache and identity
Assignments are customer-context decisions. Re-resolve assignment after login, logout, reset, or entitlement-sensitive changes if the screen is purchase critical.Guardrails
- Do not hard-code local variant overrides in production.
- Do not treat an experiment variant as an entitlement.
- Keep fallback UI safe when assignment fetch fails.
Launch Experiments
Read the product-level experiment launch checklist.