Android exposes custom attributes, reserved profile helpers, integration identifiers, and campaign attribution as separate concerns. Use the Install Referrer page for Google Play Install Referrer setup.

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Attributes and reserved helpers

Use:
  • setAttributes(...)
  • setAttribute(...)
  • unsetAttribute(...)
  • setEmail(...)
  • setDisplayName(...)
  • setPhoneNumber(...)
  • setPushToken(...)
  • collectDeviceIdentifiers()
Custom keys should stay custom. Reserved profile context belongs on dedicated helpers instead of special-casing your own attribute names.

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Integration identifiers

Use integration ID APIs for tool-specific identity:
  • setIntegrationIdentifier(...)
  • unsetIntegrationIdentifier(...)
  • setAppsFlyerID
  • setAdjustID
  • setBranchID
  • setFirebaseAppInstanceID
  • setOneSignalID

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Campaign attribution

Use attribution APIs for acquisition payloads:
  • updateAttribution(...)
  • setMediaSource
  • setCampaign
  • setAdGroup
  • setAd
  • setKeyword
  • setCreative

Attribution System

See how custom attributes, integration IDs, campaign fields, ASA, and Install Referrer fit together.