If the treatment wins
Turn the winning payload into the normal production behavior.- For server-driven behavior, create or update Remote Config.
- For app-code behavior, ship the client change.
- For purchase access, keep entitlement rules authoritative.
If the control wins
Keep the existing behavior and archive the treatment payloads. Document what you learned so the same hypothesis is not relaunched accidentally.Cleanup checklist
- remove any QA-only app version, country, or entitlement targeting used for launch validation
- archive stale Remote Config payloads
- make sure users are not targeted by two overlapping experiments for the same surface
- keep the experiment result available for future product decisions